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Boutique strategic communications for critical technologies and infrastructure

We turn energytech
into customers, capital and headlines

Energy, deeptech, industry, health: we work with the companies that keep things running.
Strategic direction, market entry, positioning and reputation, for Companies and the VCs behind them.

Meet us
Doreen Rietentiet, Founder and CEO of Elevate2Impact
“You can prompt a press release. Not the right story, the right timing or the right room. That’s the gap we close: senior sparring for management and your junior team.”
Doreen Rietentiet, Founder and CEO, Elevate2Impact
LinkedIn

We have worked with

Built on Experience.Powered by Network.Delivered by People.

325+
Organisations Advised
Companies, organizations and VCs we've helped define their next chapter
25+
Years Experience
25+ years of hands-on expertise across energy, deeptech and industrial sectors

What our clients say

“In my 20+ years as an entrepreneur and investor, I've learned that technology alone doesn't win markets, positioning, timing, and stakeholder alignment do. Elevate2Impact gets this intuitively. What sets them apart is rare: they combine deep industry insights with strategic communications expertise and genuine execution capabilities. They help companies anticipate market shifts, not just respond to them.”
Emanuel HeisenbergCEO & Founder, ecoworks
Emanuel Heisenberg

What we do

Story. Go-to-market. People.

A sparring partner for the big calls.

We sit at the table when you decide where to play: positioning, markets, funding or exit story and timing. For CEOs and their comms and marketing teams.

Who we do it for

Four sectors we know inside out.

Energy and mobility

Solar, Storage, Geothermal and lithium, Flexibility, Charging, Energy software and AI

Industrial and deeptech

Industrial heat, Semiconductors, Advanced materials, Industrial AI

Built environment

Serial renovation, Building energy, Construction tech, Proptech

Health and bio

Femtech, Diagnostics, Biomaterials, Digital health

And the VCs who back them.

No endless decks. We execute.

Four ways to work with us.

Each offer has a fixed scope, agreed before work starts. We report results, not hours.

Most clients come to us with a moment: a round, a launch, an exit. Then we build, then we run it together. Sparring and workshops fit in anywhere.

Book an intro call
Placements and Engagements

Seen. Heard. Placed.

Media. Markets. Public stage. A selection of coverage and stages from our team’s work.

FURO founder team, featured in DER SPIEGEL
DER SPIEGEL
Deutschland statt Silicon Valley: Warum ein Gründerteam nach München zurückkehrt
FURO · Client story
Lesen →
Doreen Rietentiet, speaker at the Female FutureTech Summit, Messe Stuttgart
Female FutureTech Summit
Doreen Rietentiet, Speaker
“Visibility is not an option!”
Messe Stuttgart · 6 Oct 2026
Forbes Australia article preview
Vulcan Energy: Fixing EV Batteries’ Dirty Secret
Read →
TUM Sustainability Day 2026, Resilient Futures panel
TUM Sustainability Day 2026
“Resilient Futures” Panel, Doreen Rietentiet
TUM München
Sifted article preview
When Not to Take VC Advice
Read →
Impact Loop article preview
One Female VC Partner Is Optics, Two Change the Conversation
Read →
Doreen Rietentiet speaker card, Urban Innovation Forum
Urban Innovation Forum
Doreen Rietentiet, Speaker
CIC Berlin · 19 March 2026
Financial Times article preview
Financial Times
Vulcan increases lithium targets as demand grows from carmakers
Read →
Sifted article preview, TerraOne raises €150 million from Aviva Investors
TerraOne Raises €150 Million Financing from Aviva Investors
Read →
Handelsblatt article preview
Energie-Start-up Voltfang bekommt Finanzpartner für Batteriespeicher
Lesen →
Fast Company article preview
The Surprising Way This Potato Chip Factory Slashed Its Emissions
Read →
Impact Loop article preview
Exclusive: Vireo Ventures Backs Einklang as Europe’s Battery Storage Sector Booms
Read →
Frankfurter Allgemeine article preview
Start-up aus Dresden beginnt mit Produktion von Solarmodulen
Lesen →
StartupValley article preview
startupvalley
Re-Fresh Global: Interview über innovatives Textilrecycling
Lesen →
brand eins article preview
brand eins
1komma5° – Brodelnde Geister gesucht
Lesen →
Süddeutsche Zeitung article preview
Bau von Batteriepark bei Neuruppin 2026 geplant
Lesen →
ZEIT article preview
ZEIT
Brauerei Weihenstephan liefert fortan elektrisch aus
Lesen →
Doreen Rietentiet keynote at Hydroverse Convention Essen
Hydroverse Convention Essen
Keynote & Panel Appearance
Doreen Rietentiet · Keynote Speaker
WirtschaftsWoche article preview
Ex-Mitarbeiter von Enpal ziehen Start-up für Haussanierung hoch
Lesen →
Impact Loop article preview
Fika with Impact Strategist Doreen Rietentiet: Focus Less on How Much CO₂ You Save
Read →
herCAREER Expo Munich, Energy & Climate Transition panel
herCAREER Expo · Womxn for Climate Tech & Innovation
“What Skill Sets Are Needed to Speed Up the Energy & Climate Transition”
MOC München
Reuters article preview
REUTERS
Climate-focused VC firm Junction Growth Investors raises €115 mln
Read →
Urban Innovation Forum panel, Is Berlin Bad at Scaling
Urban Innovation Forum · Main Stage
“Is Berlin Bad at Scaling, and Why That Might Be Its Strength”
CIC Berlin · 19 March 2026 · 16:00 to 17:00 · Doreen Rietentiet · Moderator
Handelsblatt article preview
Ecoworks-Gründer: „Robotik hat das Potenzial, Bauen deutlich günstiger zu machen“
Lesen →
British Embassy Berlin, Securing the Future panel
British Embassy Berlin · Climate-KIC
“Securing the Future: Shifting Narratives to Fund Diversity & Climate Innovation”
Doreen Rietentiet · Moderator
Capital article preview
Wie Batteriespeicher für Supermärkte die Stromkosten senken
Lesen →
Norrsken Impact Week, How to Cut Through the Noise panel
Norrsken Impact Week
“How to Cut Through the Noise with Your Impact Startup”
Doreen Rietentiet · Moderator
Fireside chat at Norrsken Impact/Week Barcelona with Doreen Rietentiet, Christophe Defert and Anna Heim
Norrsken Impact/Week · Barcelona
“Everyone says impact. Nobody is listening.”
Doreen Rietentiet · Host
with Anna Heim & Christophe Defert · 15 Oct 2026
Doreen Rietentiet speaker at Hydroverse
Hydroverse
Doreen Rietentiet, Speaker
Business Insider / Gründerszene article about Invertix
Business Insider / Gründerszene
Climate-Tech-Startup Invertix sammelt 1,7 Millionen Euro ein
KI-Agenten für die Energiebranche – 1,7 Mio. Euro Pre-Seed
Lesen →
Wall Street Journal article preview
Volkswagen Pivots to North America as Europe Loses Its Shine
Read →
Forbes Australia article preview
Vulcan Energy: Fixing EV Batteries’ Dirty Secret
Read →
TUM Sustainability Day 2026, Resilient Futures panel
TUM Sustainability Day 2026
“Resilient Futures” Panel, Doreen Rietentiet
TUM München
Sifted article preview
When Not to Take VC Advice
Read →
Impact Loop article preview
One Female VC Partner Is Optics, Two Change the Conversation
Read →
Doreen Rietentiet speaker card, Urban Innovation Forum
Urban Innovation Forum
Doreen Rietentiet, Speaker
CIC Berlin · 19 March 2026
Financial Times article preview
Financial Times
Vulcan increases lithium targets as demand grows from carmakers
Read →
Sifted article preview, TerraOne raises €150 million from Aviva Investors
TerraOne Raises €150 Million Financing from Aviva Investors
Read →
Handelsblatt article preview
Energie-Start-up Voltfang bekommt Finanzpartner für Batteriespeicher
Lesen →
Fast Company article preview
The Surprising Way This Potato Chip Factory Slashed Its Emissions
Read →
Impact Loop article preview
Exclusive: Vireo Ventures Backs Einklang as Europe’s Battery Storage Sector Booms
Read →
Frankfurter Allgemeine article preview
Start-up aus Dresden beginnt mit Produktion von Solarmodulen
Lesen →
StartupValley article preview
startupvalley
Re-Fresh Global: Interview über innovatives Textilrecycling
Lesen →
brand eins article preview
brand eins
1komma5° – Brodelnde Geister gesucht
Lesen →
Süddeutsche Zeitung article preview
Bau von Batteriepark bei Neuruppin 2026 geplant
Lesen →
ZEIT article preview
ZEIT
Brauerei Weihenstephan liefert fortan elektrisch aus
Lesen →
Doreen Rietentiet keynote at Hydroverse Convention Essen
Hydroverse Convention Essen
Keynote & Panel Appearance
Doreen Rietentiet · Keynote Speaker
WirtschaftsWoche article preview
Ex-Mitarbeiter von Enpal ziehen Start-up für Haussanierung hoch
Lesen →
Impact Loop article preview
Fika with Impact Strategist Doreen Rietentiet: Focus Less on How Much CO₂ You Save
Read →
herCAREER Expo Munich, Energy & Climate Transition panel
herCAREER Expo · Womxn for Climate Tech & Innovation
“What Skill Sets Are Needed to Speed Up the Energy & Climate Transition”
MOC München
Reuters article preview
REUTERS
Climate-focused VC firm Junction Growth Investors raises €115 mln
Read →
Urban Innovation Forum panel, Is Berlin Bad at Scaling
Urban Innovation Forum · Main Stage
“Is Berlin Bad at Scaling, and Why That Might Be Its Strength”
CIC Berlin · 19 March 2026 · 16:00 to 17:00 · Doreen Rietentiet · Moderator
Handelsblatt article preview
Ecoworks-Gründer: „Robotik hat das Potenzial, Bauen deutlich günstiger zu machen“
Lesen →
British Embassy Berlin, Securing the Future panel
British Embassy Berlin · Climate-KIC
“Securing the Future: Shifting Narratives to Fund Diversity & Climate Innovation”
Doreen Rietentiet · Moderator
Capital article preview
Wie Batteriespeicher für Supermärkte die Stromkosten senken
Lesen →
Norrsken Impact Week, How to Cut Through the Noise panel
Norrsken Impact Week
“How to Cut Through the Noise with Your Impact Startup”
Doreen Rietentiet · Moderator
Fireside chat at Norrsken Impact/Week Barcelona with Doreen Rietentiet, Christophe Defert and Anna Heim
Norrsken Impact/Week · Barcelona
“Everyone says impact. Nobody is listening.”
Doreen Rietentiet · Host
with Anna Heim & Christophe Defert · 15 Oct 2026
Doreen Rietentiet speaker at Hydroverse
Hydroverse
Doreen Rietentiet, Speaker
Business Insider / Gründerszene article about Invertix
Business Insider / Gründerszene
Climate-Tech-Startup Invertix sammelt 1,7 Millionen Euro ein
KI-Agenten für die Energiebranche – 1,7 Mio. Euro Pre-Seed
Lesen →
Wall Street Journal article preview
Volkswagen Pivots to North America as Europe Loses Its Shine
Read →
Forbes The Wall Street Journal Sifted Handelsblatt Financial Times Frankfurter Allgemeine Süddeutsche Zeitung Capital WirtschaftsWoche Fast Company Impact Loop REUTERS brand eins Forbes The Wall Street Journal Sifted Handelsblatt Financial Times Frankfurter Allgemeine Süddeutsche Zeitung Capital WirtschaftsWoche Fast Company Impact Loop REUTERS brand eins

The people.

Doreen Rietentiet

Doreen Rietentiet

Founder & CEO

Started out as a journalist, 25+ years in Europe’s energy and climate ecosystem. Co-founded Germany’s Renewable Energy Agency, Leaders for Climate Action and the strategy consultancy DWR eco. Mentor at the German Accelerator, the BMW Foundation’s Respond Accelerator and others.

LinkedIn

Core team

Where to find us

Meet us next.

Where do you need help?

Tell us. We answer in 48 hours.

Describe your challenge or goal, one sentence or more. We answer personally within 48 hours with how we’d approach it. No deck, no sales call needed.

For companies and VCs in

  • Energy
  • Deeptech
  • Industrial
  • Biotech

Before

  • Fundraise
  • Exit
  • Product launch
  • Market entry
  • Crisis

Step 1 of 2

What’s coming up for you?

Step 2 of 2

What do you need help with?

Got it.

Thank you. You’ll hear from us within 48 hours with how we’d approach it. If it’s urgent, book a call right away, or message us on WhatsApp.

Doreen & team

Your answers stay confidential and come straight to us. Privacy

Q&A

Questions about working with us.

Something else on your mind? Talk to us.

Our senior partners sit with management, founders and VC partners: regular sessions, plus a call whenever a big decision comes up, from positioning and a funding round to a market entry or a difficult interview. Media training is included.
Investors don't fund technology. They fund a story they can underwrite: a clear problem, real buyers, a path to revenue and a reason why now. We help you build that story the right way and then support the outreach: the right investor list, warm intros where we have them, and visibility in the market before your round starts. Customers work the same way. Utilities, industrial buyers and municipalities buy from companies they understand and trust. We translate your technology into their business case and get you in front of the right decision makers through media, events and our network.
Yes. We help you find the right people, together with our partners, for leadership and growth roles, so the team keeps pace with the story.
Within days. Funding rounds, launches and exits don’t wait, so a Moment Sprint can start the week you call us. We begin with a quick check of how media, investors and AI tools see you today, then build the story and the plan around your date.
We are based in Berlin and work across Germany, Europe, the US and APAC, with team members for EU communications, EU regulatory affairs and APAC.
Two ways. Either we work closely with your management as your outsourced PR and communications team and take over entire projects. Or we join your comms and marketing team as an extension of it, or work alongside a single junior person on your side. Either way, we set priorities in weekly jour fixes and decide on strategic matters together.
By outcomes that move the business: capital raised, partnerships closed, stakeholder alignment, and credible visibility with the right audiences at the right moment.

Let's Talk

Let’s win your next customer, investor and headline.

Whether you’re raising, scaling, entering new markets, navigating regulatory stakeholders or repositioning for the next chapter: we help you win visibility, customers and capital with clarity, credibility and a network that delivers.

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